CLICK PHOTOGRAPHY RECEIVES BRIDE’S CHOICE AWARDS 2011

Kansas City, MO – February 2nd, 2011 – WeddingWire, the nation’s leading wedding technology company, is thrilled to announce Click Photography has been selected to receive the prestigious annual WeddingWire Bride’s Choice Awards™ 2011 for Wedding Photography!

Recognition for the Bride’s Choice Awards™ 2011 is determined by recent reviews and extensive surveys from over 750,000 WeddingWire newlyweds. Our past clients are among those that shared their experiences on WeddingWire, the largest wedding review site in the nation.

Click Photography stands among the top five percent of wedding professionals in the WeddingWire community, representing quality and service excellence within the wedding industry. Awards were given to the top wedding professionals across 20 service categories, from wedding venues to wedding photographers, and were based on the overall professional achievements throughout the past year.

“WeddingWire is honored to celebrate the success of the top-rated wedding professionals within the WeddingWire community,” said Timothy Chi, WeddingWire’s Chief Executive Officer. “With the annual Bride’s Choice Awards™ program, WeddingWire has the unique opportunity to recognize the best wedding professionals across the US and Canada. We applaud Click Photography for their professionalism and dedication to enhancing the wedding planning experience last year.”

We are happy to announce that Click Photography is among the very best wedding photographers within the WeddingWire Network, which includes leading wedding planning sites WeddingWire, Martha Stewart Weddings, Project Wedding and Weddingbee. We would like to thank our past clients for nominating us to receive the Bride’s Choice Awards™ 2011.

For more information, please visit our WeddingWire Storefront today at www.clickphotographykc.com.

For more information on the Bride’s Choice Awards™ 2011, please visit www.WeddingWire.com.

For all those who actually just took the time to read that whole thing, I just wanted to be honest and admit that I didn’t write it.  It was a standard press release, given to me by Wedding Wire, that plugs my business information in the required sections.  That, also, many other professionals locally and nationally have received the very same award.  That is not to say that it doesn’t count for anything.  It’s actually a really great way to recognize those elite businesses that have had many happy customers go onto weddingwire.com and endorse their services/products for future customers to experience.  I can’t be positive how they determine the score, but I think the company must have only 5 star ratings.  The rating system on Weddingwire is one of the better ones I personally know of because it is free, public, and does not require a membership to view (for customer or business). What does this mean? you might ask… I’m no expert but I’ll share a little secret I do know to be true…businesses that spent $$$$ advertising on websites have the ability to remove negative ratings from those advertising sites (btw, I’ve never done that).  That’s not fair! you say… I agree.  That’s not to say that there are good businesses out there who have received an unreasonable customer or crazy foe posing as an unsatisfied customer.  However, it also means that businesses either offering bad service/products OR who made a big mistake they didn’t own up to, can be potentially unknown.  What are you trying to say, Christie? you might wonder… I firmly believe that a good business is one that genuinely cares about being a good business.  It’s as simple as that.  Wedding Wire offers a rating system based on Quality of Service, Responsiveness, Professionalism, Value for Cost, and Flexibility.  A good business must strive for greatness in all of those categories, but also genuinely want their clients to have an enjoyable experience.  Why are you telling us this business secret? you ask…. Because whenever I make an important purchase (camera, equipment, garage doors…etc), I like to go online for research.  I usually take into consideration quality of ratings, quantity of ratings, detailed consumer comments, and any expert reviews if any.   Knowing what I know about advertising and rating systems, I tend to be critical as to how I allow that research to influence my decision to purchase.  Ex:  A couple years ago I purchased a small 4″x6″printer.  When researching some products, I saw many negative ratings given by people who did not understand that a regular compact camera produces images with a 4:3 ratio…which means that the image will be cropped to fit a 4″x6″ print.  Some products had low scores just because of what people did not know to be true and standard among products of that category.  In that particular research, reading the comments in connection to low scores was very beneficial to deciding which product to purchase.

Ok…I feel like I’m rambling. Here’s my conclusion: I am a fan of Wedding Wire and its ability to provide a way for consumers and businesses to share their experiences, and am honored to be given a 2011 Bride’s Choice Award.